The SEGA FAVE CORPORATION was born from the 2024 merger of SEGA's Amusement Division and SEGA Toys Co., Ltd. Now, we are bringing our products and services to arcades, toy stores, and other locations worldwide.

The pandemic surge brought about massive changes to the entertainment landscape, rapidly accelerating digital transformation and popularizing digital distribution. This has ultimately resulted in an environment where people around the world can readily access and enjoy entertainment content from Japan for the first time. Now, much of the content created in Japan has skyrocketed in popularity, increasing the demand for fan collectibles and other goods on a global scale.

In the midst of the COVID-19 lockdown, many remarked that their favorite IPs and characters brought them solace and strength in their time of need. Their voices served as a powerful reminder that we must hold dear our favorite things—our faves. This period left us all longing for tangible experiences which engage all of our senses, not just sight and sound. They help immerse us in the present and give us a sense of unity, fostering richer connections with others and creating memories that leave a lasting impact. Inspired by everyone's passion, we decided to unite SEGA's operations in real-world, physical entertainment under the banner SEGA Fave.

At SEGA FAVE, we pride ourselves in our creativity and our ability to provide innovative new inventions, hubs, and events to connect with our customers at locations around the world. We devise new ways to support people in making their "faves" a part of their lifestyle with fun, dynamic products and unforgettable experiences.

Looking to the future, we at SEGA FAVE strive to continue creating new and captivating forms of entertainment.